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phase_id |
A unique identifier automatically assigned to each phase within a campaign.
| Field Label | Phase ID |
| Data Type | |
| Required | No |
| Access | Read |
Allowed Values /
Input Notes | |
|
campaign_id |
The campaign ID linking the phase to the broader campaign it belongs to.
| Field Label | Campaign ID |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | Ref Table = campaigns |
|
phase_title |
The title or name of the phase, typically reflecting the theme, objective, or content focus for this portion of the campaign
| Field Label | Phase Title |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
phase_no |
The sequence or order number assigned to the phase (e.g., Phase 1, Phase 2). Helps identify its position within the full campaign.
| Field Label | Phase Number |
| Data Type | |
| Required | No |
| Access | Write/ Read |
Allowed Values /
Input Notes | |
|
phase_description |
A free text field to provide more detail or context about what the phase covers, including objectives, messaging, or strategic focus.
| Field Label | Phase Description |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
phase_pacing |
Describes how the content within the phase should be delivered over time (e.g., even pacing, front-paced, or evenly-paced). Helps inform scheduling and performance expectations.
| Field Label | Phase Pacing |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
key_message |
The core messages or themes that must be communicated in this phase. May include product benefits, campaign slogans, or promotional details.
| Field Label | Key Phase Message(s) |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
primary_cta |
The primary action the Advertiser wants the audience to take during this phase (e.g., “Shop Now”, “Learn More”, “Sign Up”).
| Field Label | Phase Main Call To Action |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
phase_net_spend |
The total net budget allocated to this phase, after any applicable discounts or deductions. Excludes tax and service fees.
| Field Label | Phase Net Spend |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
earliest_phase_launch_date |
The first possible date that any content within the phase may go live. Does not require all content to launch on this date.
| Field Label | Earliest Phase Live Date |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
latest_phase_launch_date |
The final permissible date for content within this phase to go live. All content for the phase should be live on or before this date.
| Field Label | Latest Phase Live Date |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
earliest_phase_end_date |
The soonest date all content within the phase can be completed and taken offline.
| Field Label | Earliest Phase End Date |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
latest_phase_end_date |
The last allowable date for the phase to be completed and all related content to be taken offline.
| Field Label | Latest Phase End Date |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
g_impressions |
The minimum number of impressions the Publisher commits to delivering during this phase.
| Field Label | Guaranteed Impressions |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
e_impressions |
The forecasted number of impressions the Publisher expects to deliver during this phase. This is an estimate and not guaranteed. Actual delivery may vary.
| Field Label | Expected Impressions |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
g_video_views |
The minimum number of video plays the Publisher commits to delivering during this phase.
| Field Label | Guaranteed Video Plays |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
e_video_views |
The forecasted number of video plays the Publisher expects to deliver during this phase. This is an estimate and not guaranteed. Actual delivery may vary.
| Field Label | Expected Video Plays |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
g_article_views |
The minimum number of article views the Publisher commits to delivering during this phase.
| Field Label | Guaranteed Article Views |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
e_article_views |
The forecasted number of article views the Publisher expects to deliver during this phase. This is an estimate and not guaranteed. Actual delivery may vary.
| Field Label | Expected Article Views |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
g_traffic_to_site |
The minimum number of clicks to site the Publisher commits to delivering during this phase.
| Field Label | Guaranteed Traffic to Site |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
e_traffic_to_site |
The forecasted number of clicks to site the Publisher expects to deliver during this phase. This is an estimate and not guaranteed. Actual delivery may vary.
| Field Label | Expected Traffic to Site |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
no_of_pieces |
The total number of individual content pieces (e.g., articles, videos, social posts) planned or booked for this phase.
| Field Label | No of Phase Content Pieces |
| Data Type | |
| Required | No |
| Access | Read/ Write |
Allowed Values /
Input Notes | |
|
created_at |
Date and time the phase record was created.
| Field Label | Created At |
| Data Type | |
| Required | System Generated |
| Access | Read |
Allowed Values /
Input Notes | |
|
updated_at |
Date and time the phase record was last updated.
| Field Label | Updated At |
| Data Type | |
| Required | System Generated |
| Access | Read |
Allowed Values /
Input Notes | |
|
deleted_at |
Date and time the phase record was deleted.
| Field Label | Deleted At |
| Data Type | |
| Required | System Generated |
| Access | Read |
Allowed Values /
Input Notes | |
|
