Phase

Creates a new campaign phase with metadata including title, pacing, messaging, content performance targets, and launch/end dates. This endpoint is used to define the structure and performance expectations of a phase before activation or execution.

Request

Authorization

Add parameter in header

X-API-Key

Example:

X-API-Key: ********************

Header Params

Body Params application/json

Example

{
  "campaign_id": 1,
  "phases": [
    {
      "phase_no": 12,
      "external_id": "22",
      "phase_title": "Preeeeee-Series Awarenesss",
      "phase_description": "The first phase of the campaign will focus on creating awareness and building excitement for the upcoming cricket series between Australia and Pakistan. The phase will leverage social media, articles, and teaser videos.",
      "phase_pacing": 2,
      "key_message": "Get ready for the cricket showdown of the year. Stay tuned for exclusive updates and match previews.",
      "earliest_phase_launch_date": "2025-06-01",
      "latest_phase_launch_date": "2025-06-01",
      "earliest_phase_end_date": "2025-06-15",
      "latest_phase_end_date": "2025-06-15",
      "g_impressions": 19956220,
      "e_impressions": 25000000,
      "g_video_views": 33642971,
      "e_video_views": 50000000,
      "g_article_views": 23421487,
      "e_article_views": 30000000,
      "g_traffic_to_site": 18703277,
      "e_traffic_to_site": 25000000,
      "no_of_pieces": 50000000,
      "custom_fields": {
        "adpoint_burst_name": "Cricket Series 2025555 - Awareness"
      }
    },
    {
      "phase_no": 233,
      "external_id": "331",
      "phase_title": "Pre-Series Awareness",
      "phase_description": "The first phase of the campaign will focus on creating awareness and building excitement for the upcoming cricket series between Australia and Pakistan. The phase will leverage social media, articles, and teaser videos.",
      "phase_pacing": 2,
      "key_message": "Get ready for the cricket showdown of the year. Stay tuned for exclusive updates and match previews.",
      "earliest_phase_launch_date": "2025-06-01",
      "latest_phase_launch_date": "2025-06-01",
      "earliest_phase_end_date": "2025-06-15",
      "latest_phase_end_date": "2025-06-15",
      "g_impressions": 19956220,
      "e_impressions": 25000000,
      "g_video_views": 33642971,
      "e_video_views": 50000000,
      "g_article_views": 23421487,
      "e_article_views": 30000000,
      "g_traffic_to_site": 18703277,
      "e_traffic_to_site": 25000000,
      "no_of_pieces": 50000000,
      "custom_fields": {
        "adpoint_burst_name": "Cricket Series 20255555 - Awareness"
      }
    }
  ]
}

Request

Responses